Mark Yahiro, Intel Executive and Technology Visionary, Joins Sure Genomics Advisory Board

Carlsbad, CA – Sure Genomics, Inc., a personal genetics company dedicated to making personal DNA information accessible, today announced Mark Yahiro, Intel’s Managing Director, New Business for the Perceptual Computing Group, has formally joined the company’s Advisory Board.

Yahiro leads Intel’s Perceptual Computing Group’s strategic business development team whose vision is to add senses and human-like interactions to drones, robotics, virtual reality and other new markets. Yahiro is an expert at defining and understanding product and technology trends, and creating opportunities that drive new revenue streams and build deeper customer relationships.

“Mark’s experience and understanding of emerging technologies along with his expertise and knowledge of interactive consumer-facing platforms makes him an ideal advisor,” said Warren Little, CEO and co-founder of Sure Genomics. “As a member of our advisory board, Mark will help guide our product interactions and business growth.”

“Sure Genomics has developed an elegant, consumer-friendly interface to complex personal genetic data,” said Yahiro. “I’m anticipating a wonderful reaction by the general public once this is launched.”

Mark Yahiro brings over 20 years experience in product planning and management, business development, and strategic partnerships and investments for both public and private companies including Intel, PureDepth, Pulse, Hitachi, and various start-ups. He received his MBA in International Business from DePaul University, earned his Software Engineering degree from the University of Illinois and attended the Art Institute of Chicago.

About Sure Genomics, Inc.

Sure Genomics is a personal genetics company dedicated to making personal DNA information accessible with unlimited DNA analysis over a person’s lifetime as new genetic discoveries are made. Sure Genomics platform helps people obtain and benefit from their full DNA sequence through a Get Look Plan™ system. Founded in 2013, Sure Genomics is located in Carlsbad, CA. Learn more at and follow us on Twitter at @suregenomics.